Branding

Your logo is not your brand.
Your guidelines manual is not your brand.
Your product is certainly not your brand.

Your brand is how other people perceive you, how they experience your brand, and what they feel or say about it.

I will help you shape how you are perceived to the outside world through proper branding. A unique brand story, a strong visual identity and consistent messaging combined are key to set you apart from the competition and resonate in the hearts and minds of your audience.

Digital

Let’s face it, your digital presence is crucial in today’s world. The way your customers experience your website will probably make or break your business.

I can help you design your digital communications to better reflect your brand, and create a seamless user-experience across all devices. I work closely with talented copywriters to ensure your content is relevant and your tone of voice consistent. I partner-up with web developers to make sure no compromise is made between design and functionality.

Visual Communication

Somewhere during the course of the digital revolution, we lost the basic principles of design. Gradients, shadows, and the latest photoshop effects took over, and our sensibility to substance slowly diminished.

Call me old-fashioned, but I believe design is communication made visual. The message leads, and form follows. That’s how I approach my briefs. I believe in simple, effective, relevant messages presented beautifully. Whether you’re looking for a printed brochure, a poster, a press ad, or a new packaging, I will make sure your communication goals are met first. In my book, every design decision is a strategic decision.