Work done for Pulse Middle East

Architects of Technology.

Design | Digital | Content + Tone of voice

Pulse is at the forefront of system integration solutions. Based in the UAE but catering to clients all over the Middle East, the company provides top of the line audio-visual solutions for some of the biggest names in the region. People, Okku, Movida, AsiaAsia, and the Address Hotel are just some of the clients they’ve done work for.

The client already had a logo and branding in place. When they approached me, their main concern was that their website wasn’t making their work any justice.

I worked very closely with their team to develop a clear tone of voice first. We then established the key messages they needed to communicate, and developed content for each section of their website. Once this was all set, I re-designed their website with a clear and simple user-experience in mind. The new look is modern, clean, and structured. Their work is properly showcased, which was one of their concerns, and the list of services they provide is clearly explained. The result was a professional-looking website that reflected the company’s high standards and worked within their existing visual identity.

Website design and development