Domestos Infographic

Work done for OgilvyAction

Dozens of excel sheets get cleaned up and simplified for an engaging infographic.

Design | Information Design

Domestos had done extensive research on the differences between thin bleach and Domestos products in terms of characteristics, how they work, what germs they kill, and the kinds of diseases they combat. Their research was over fifty pages long.

After carefully studying the data, I redesigned the way the information needed to be laid out to provide viewers with a better flow. By getting median values of their numbers, complex data was simplified and made comprehensible. The result was a one pager that held key information, a clear structure, and a graphic feel that was true to the brand.

Infographic overview


Supporting data visualization