Etoiles Nightclub approached us, (my good friend and brilliant fellow designer) Dana Taha and I, to help them with the branding of their Race Weekend 2014 event: Project Etoiles. Three days of clubbing, music and world-class performances to be brought to du forum in order to accommodate race-goers on Yas Island.
We wanted the branding to reflect what the event was about: club feel, contemporary, loud – but with a hint of Formula 1 race graphics. The result was a flexible grid that threaded together all the different elements of the identity, a bold color palette that helped posters and signage stand out day and night, and a dynamic typography that adapted to every single format and worked around the imagery.
Main key visual
Posters and flyers for each night
Coupons and wristbands
Venue Collateral (menu, napkins, t-shirts, etc…)
LED screen graphics
Onsite Branding (tent projection and surrounding banners)
Exterior Signage on Yas Island
TicketMaster and Du promotional graphics