Type x hip-hop

A visual reaction to DAMN,
by Kendrick Lamar.

Lettering | Typography | Design | Art Direction

A self-initiated personal project inspired by the conceptual work of Kendrick Lamar. Through hand-drawn iPad lettering and type manipulation, each title grasps the concept of the song and nods to the music, delivery, or spirit of the music.


DNA.   |   Yah.   |   Element.

Feel.   |   Loyalty.   |   Pride.

Humble.   |   Lust.   |   Love.

XXX.   |   Fear.   |   God.