Type x hip-hop
A visual reaction to DAMN,
Lettering | Typography | Design | Art Direction
A self-initiated personal project inspired by the conceptual work of Kendrick Lamar. Through hand-drawn iPad lettering and type manipulation, each title grasps the concept of the song and nods to the music, delivery, or spirit of the music.
Blood.
DNA. | Yah. | Element.
Feel. | Loyalty. | Pride.
Humble. | Lust. | Love.
XXX. | Fear. | God.
Duckworth.
