The first-of-its-kind in the region, Anayou is a one-stop mobile and web experience designed specifically for the people of Arabia. Literally translating into “me, you”, Anayou is all about bringing people together across cultures, establishing Digital Arabia. The brand idea was to capture the essence of the new Arabic digital voice about to be born.
The solution was to fuse the Arabic and English parts of the name into one single integrated marque to express the transcendence of regional barriers. The abstract, playful typography invites the viewer to decipher the symbol. The logo almost acts like a stamp that expresses affiliation or belonging, which is appropriate, given that Anayou is more of a movement towards the digitization of Arabia rather than a corporate brand.