Anayou

Work done for Siegel+Gale Dubai, finalist option

Integrating “you” and “me”
through typography.

Branding | Design | Typography | Logo Design

The first-of-its-kind in the region, Anayou is a one-stop mobile and web experience designed specifically for the people of Arabia. Literally translating into “me, you”, Anayou is all about bringing people together across cultures, establishing Digital Arabia. The brand idea was to capture the essence of the new Arabic digital voice about to be born.

The solution was to fuse the Arabic and English parts of the name into one single integrated marque to express the transcendence of regional barriers. The abstract, playful typography invites the viewer to decipher the symbol. The logo almost acts like a stamp that expresses affiliation or belonging, which is appropriate, given that Anayou is more of a movement towards the digitization of Arabia rather than a corporate brand.

BRAND VOICE
Hip
Optimistic
Playful
Inviting

BRAND VALUES
Imaginative
Collaborative
Friendly
Unstoppable

Process work and final logo

anayou_processall1
anayou_b_process2
anayou_logo4

Brand touchpoints

anayou_a_cards
anayou_b_ipad2
anayou_b_boxes
anayou_a_digital
anayou_a_apparel